Insights for real estate agents

Articles

• Cost and budget · 6 October 2026 How much Google Ads costs a real estate agent in Australia (2026) Google Ads has no list price. How a campaign for an Australian agent is priced, what makes one suburb cost more than another, and the questions to ask any agency before you sign.
• Franchise agents · 29 September 2026 Your franchise head office may be bidding on your suburb Many franchise networks run their own search ads for the brand. Here is what that means in the Google auction, and how an individual agent advertises alongside the brand rather than against it.
• Reporting · 15 September 2026 How to read a Google Ads report: impressions, clicks, CTR, position and calls Impressions, clicks, click-through rate, calls and the number one position: what each number in your report means, what Google counts behind it, and the questions worth asking.
• Channel comparison · 1 September 2026 Google Ads vs Facebook and Meta ads for vendor leads Search reaches a vendor who is looking for an agent; Facebook and Instagram reach a person who matches a profile. What that difference means for the enquiries you get, and when each channel is the right choice.
• Exclusivity · 21 July 2026 One agent per suburb: how exclusivity works in Google Ads Google Ads is an auction, and an agency with two clients in one suburb has them chasing the same top spot. How XLR8 Media's one-agent rule works, what it costs you to let it lapse, and the things it honestly cannot promise.
• Choosing an agency · 7 July 2026 What the Google Partner badge means (and what it does not) Google checks three things daily before an agency may show the badge. Here they are, with Google's own documentation, plus how to verify any agency in the directory and the three questions the badge does not answer.