Google Ads campaigns

Google Ads campaigns that put you in front of vendors

When an owner in your suburb types "real estate agents" and the name of your suburb into Google, they are choosing who will sell their home. XLR8 Media builds the campaign that aims to put your ad at the top of that page, often above the portals.

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The search a vendor makes before they choose an agent

Google has said it handles more than 5 trillion searches a year. A small number of those are made by owners in your suburb who have decided to sell and want to know who to call. They type "real estate agents [suburb]". That search is a decision moment. The same person scrolling a social feed is not deciding anything; the person typing those words is.

REA Group's 2024 Property Seeker survey of more than 13,000 Australians found that almost half of first-time sellers and almost 40 percent of experienced sellers search for their agent online. XLR8 Media campaigns are built for exactly that moment, in your suburb, for one agent: you.

What an XLR8 Media campaign includes

Every campaign starts with the keyword set a vendor actually uses. We build it suburb by suburb around searches such as "real estate agents [suburb]".

The ads themselves are written for real estate. They name you, your suburb and the reasons a vendor should call, and they are written from our proven, high-performing real estate ad copy. Clicks land on your own agent profile or agency page, and the ad carries a call button so a vendor on a mobile can ring you directly. Calls made from that button are tracked and emailed to you the next business day.

Campaigns are aimed mainly at sellers, because that is where the listings come from, and sometimes at investors looking for a property manager where there is enough search demand.

Alongside the portals, with no referral fee

Portal agent products show you to people who are already on the portal, next to every other agent in the suburb. A Google Ads campaign reaches the vendor at the moment they search, and sends the enquiry straight to your phone or inbox.

Because you are advertising directly, there are no referral fees, no portal commission and no middleman between you and the vendor. The lead is yours.

Built and run by a Google Partner that only does real estate

XLR8 Media is a Sydney-based Google Partner founded in 2020 that works only with real estate agents and agencies. That focus is the point: we know the seasonality of the sales cycle, the difference between a vendor search and a buyer search, how suburb-level competition changes the cost of a click, and what an appraisal lead is worth compared with what it costs to win.

In 2025 our clients' ads held the number one position on Google 55.18 percent of the time on average across all our client campaigns, with an average click-through rate of around 7.5 percent, about 20 percent higher than the Google search ads average. They are not a promise for any one suburb; ask us and we will show you how they are measured.

One agent per suburb and a first-page guarantee

We work with one agent per suburb, so your campaign never bids against another XLR8 Media client for the same vendors. Your ad is guaranteed to appear on the first page of Google whenever one of your keywords triggers it, for the whole campaign term.

Pricing is quoted per suburb after we check availability and the search volume in your area, so the first step is always the same: tell us your suburb.

What is included

A suburb-level keyword set built from the searches vendors make
Ad copy written from our proven, high-performing real estate ads
Ads that send clicks to your own agent profile or agency page
A call button in the ad, with calls emailed to you the next business day
One agent per suburb: no competing XLR8 Media campaigns in your area
First-page guarantee for the campaign term (terms apply)
Plain-English reporting: impressions, clicks, click-through rate, position on the page and calls

FAQ

Google Ads for Real Estate Agents: questions

How do Google Ads work for real estate agents?

When a vendor searches Google for terms like "real estate agents [suburb]", an XLR8 Media campaign shows the agent's ad on the first page, often at the top of the results. The vendor clicks through to the agent's profile page or taps to call. There is no fee per lead and no commission on sales, and XLR8 Media in Sydney builds, runs and reports on the campaign.

Can Google Ads generate seller leads, not just buyer enquiries?

Yes. XLR8 Media campaigns target searches for an agent, such as "real estate agents" plus the suburb, rather than listing searches, so the enquiries come from Australian home owners deciding who will sell their property. Some campaigns also reach investors looking for a property manager, but vendor searches are the focus.

How long does it take for a Google Ads campaign to start producing real estate leads?

Ads in an XLR8 Media campaign are guaranteed to appear on the first page of Google whenever one of the agent's keywords triggers them, from the start of the campaign term, so you are visible to vendors in your suburb from day one. How quickly the first enquiry arrives depends on how many owners in your suburb are searching that week; XLR8 Media in Sydney tells you the Google search volume for your suburb before you sign so your expectations are set by data, not by a promise.

Do I need a website to run Google Ads with XLR8 Media?

You need somewhere for the click to land, usually your agent profile page on your agency's website. XLR8 Media does not build or host websites; the ads point at the page you already have, whether you sell in Sydney, Melbourne or regional Australia, and the call button in the ad lets a vendor ring you without visiting a page at all.

Do Google's housing ad restrictions affect real estate agents in Australia?

No. Google's housing, employment and credit advertising restrictions apply to ads targeting the United States and Canada. XLR8 Media's Australian campaigns can target by suburb and by keyword without those limits, which is what makes suburb-level campaigns for one agent possible.

All questions and answers