About XLR8 Media

Built for real estate. Obsessed with results.

A Sydney Google Ads agency, founded in 2020, that works only with real estate agents and agencies across Australia. One agent per suburb, a Google Partner, and reporting you can read in two minutes.

Our story

Why we only do real estate

XLR8 Media is a Sydney-based Google Ads agency founded in 2020, with a team that has been running Google Ads campaigns for over a decade across a wide range of industries. We made a deliberate choice early on to specialise. Today, XLR8 Media works exclusively with real estate agents and agencies, and that focus shows in everything we do.

Specialising means we understand the competitive dynamics of the Australian property market, the seasonality of the sales cycle, the difference between a vendor search and a buyer search, how suburb-level competition changes the cost of a click, and exactly what it takes to get a real estate agent in front of a vendor at the right moment. A generalist agency learns those things on your budget. We already know them.

Martin Place in the Sydney CBD: the sandstone GPO colonnade and Cenotaph with glass office towers rising behind

The moment we build for

A vendor who has decided to sell goes to Google and types "real estate agents" and the name of their suburb. That is a decision moment, and it is the only moment our campaigns are built for. REA Group's 2024 Property Seeker survey found that almost half of first-time sellers and almost 40 percent of experienced sellers search for their agent online. Our campaigns aim to make the agent they find first our client.

In 2025 our clients' ads held the number one position on Google 55.18 percent of the time on average across all our client campaigns, with an average click-through rate of around 7.5 percent, about 20 percent higher than the Google search ads average. We are happy to explain how they are measured.

The Sydney Harbour Bridge at dusk from Observatory Hill, with Millers Point terraces in the foreground and North Sydney behind

How we work

We work with one agent per suburb, so our clients never bid against each other. Every campaign comes with a first-page guarantee for the campaign term (terms apply) and plain-English reporting on impressions, clicks, click-through rate, position on the page and calls. There are no referral fees, no portal commission and no middleman: the lead is yours.

We have worked with agents and offices from Australia's major franchise groups, including Ray White, McGrath, LJ Hooker, Harcourts, Belle Property, Century 21, Raine & Horne, RE/MAX, First National, The Agency, Professionals and Stone Real Estate, as well as hundreds of independent agencies across every state. If you want more appraisal enquiries in your suburb, we would love to talk.

What we stand for

Values

Real estate only
Campaigns for real estate agents, aimed mainly at sellers. Nothing else, so every lesson from one campaign improves the next.
One agent per suburb
We never run competing campaigns for two agents in the same suburb. Your Exclusive Position is written into your Product Details, held while your campaign runs, and released if it is not renewed.
Plain English
Reports cover impressions, clicks, click-through rate, position on the page and calls, in plain English. No jargon. No spin. Just data you can act on.
Held to Google's standard
As a Google Partner our team holds active Google Ads certifications and we are measured against Google's spend and performance requirements.