Suburb exclusivity

One agent per suburb. No other XLR8 client can take your suburb.

We only work with one agent per suburb, to avoid competing against our own clients. When your suburb is yours, it stays yours for as long as your campaign runs.

Check your suburb 02 8287 3333

What the Exclusive Position is

Every XLR8 Media client is allocated an Exclusive Position: the suburbs in their Product Details and the keywords for them. While your campaign is active, no other XLR8 Media client can buy that combination. We do not run two campaigns for two agents in the same suburb, full stop.

The reason is simple arithmetic. Google Ads is an auction. If one agency runs campaigns for two agents in the same suburb on the same searches, it has to split the top spot and the enquiries between them. Agencies that work with many agents in the same area have to live with that. We chose not to.

How availability works

Before anything is signed, you tell us the suburb or suburbs you want. We check whether they are held by an existing client and come back to you with availability, the Google search volume for those suburbs and the pricing for a campaign there. If your suburb is taken, we say so, and we can tell you which neighbouring suburbs are open.

Pricing is quoted per suburb because the competition and the search volume differ from one suburb to the next. A suburb on Sydney's lower north shore and a suburb in regional Queensland are different auctions, and the quote reflects that.

Renewal: your suburb is never taken from you, and never held for you

Campaigns run for a fixed term set out in your Product Details. Renewal is never automatic: before the renewal date we contact you to ask whether you want to continue, and nothing beyond the initial term is invoiced unless you say yes.

Two rules protect every client equally. If you have not confirmed renewal within 10 business days of us contacting you, your Exclusive Position is released to the market. And a position cannot be put on hold to come back to later: to keep your suburb, a consecutive campaign must begin within 10 business days of the renewal date. That is what makes the exclusivity real. Nobody can park a suburb to keep a competitor out of it, and the agent who is actually advertising is the one who holds it.

What exclusivity does not cover

Exclusivity is a promise about XLR8 Media's own clients. It means we will not work for another agent in your suburb. It does not stop other agencies, franchise head offices or the portals bidding in the same Google auction, because nobody can stop that.

Our job is to win that auction for you: the keyword set, the ad copy and the bids are tuned every time we review the campaign to give your ad the best chance of the top spot when the vendor in your suburb searches. In 2025 our clients' ads held the number one position on Google 55.18 percent of the time on average across all our client campaigns.

Why it matters for your campaign

Fewer competing bids for the same searches keeps the cost of each click steadier and makes the campaign easier to improve, because every optimisation decision serves one client, not two.

The first page of Google guarantee applies to every exclusive campaign in the same way, whether the suburb is in Sydney, Melbourne, Brisbane, Perth, Adelaide, the Gold Coast or a regional town.

What is included

One agent per suburb, written into the Product Details as your Exclusive Position
Availability checked before you sign, with search volume and pricing for your suburb
Neighbouring suburbs can be added while they are available
Renewal is never automatic; we contact you before the renewal date
No holds: the agent who is advertising is the agent who keeps the suburb
Applies to every suburb and regional town in Australia

FAQ

Suburb Exclusivity: questions

What does "one agent per suburb" mean at XLR8 Media?

XLR8 Media allocates each client an Exclusive Position: a combination of suburbs and keywords that no other XLR8 Media client can buy while that client's campaign is active. XLR8 Media never runs competing Google Ads campaigns for two real estate agents in the same Australian suburb, so our clients never bid against each other for the same vendors.

How do I find out if my suburb is available with XLR8 Media?

Submit the suburb on XLR8 Media's Get more leads page at xlr8.media/get-more-leads/ or call the Sydney office on 02 8287 3333. XLR8 Media checks whether the suburb is held by an existing client and replies with availability, the Google search volume for that suburb and campaign pricing; if it is taken, we can tell you which neighbouring suburbs are open.

What happens to my suburb at the end of my campaign term?

XLR8 Media contacts you before the renewal date, and renewal is never automatic. If you do not confirm within 10 business days of being contacted, your Exclusive Position is released to the market, and another agent in your Australian suburb can take it.

Can I pause my suburb with XLR8 Media and come back to it later?

No. An XLR8 Media Exclusive Position cannot be put on hold. To keep your suburb, a consecutive campaign must start within 10 business days of the renewal date. The rule applies to every XLR8 Media client in Australia so that no agent can park a suburb to keep a competitor out of it.

Does suburb exclusivity stop my competitors from advertising in my suburb?

No. Exclusivity means XLR8 Media will not work for another agent in your suburb. Other agencies, franchise head offices and the portals can still bid in the same Google auction anywhere in Australia; XLR8 Media's job is to win that auction for you, and in 2025 our clients' ads held the number one position on Google 55.18 percent of the time on average across all our client campaigns.

All questions and answers