Google Ads for real estate agents, Australia-wide
Google Ads for real estate agents. One agent per suburb.
When a vendor in your suburb searches Google for an agent, your ad can appear at the top of the results, linking straight to your profile. XLR8 Media builds and runs the campaign, holds the suburb for you alone, and reports the results in plain English.
- In 2025 our ads held the number one position on Google 55.18% of the time, averaged across all campaigns
- First-page guarantee for the campaign term
- Google Partner, founded in Sydney in 2020, real estate only
Managed from Castlereagh Street, Sydney, for agents in every state

Built for real estate
Built for real estate. Obsessed with results.
XLR8 Media is a Sydney-based Google Ads agency that works only with real estate agents and agencies. We generate high-intent vendor leads through targeted search campaigns that aim to put your ad at the top of Google at the moment someone is searching for an agent to sell their home.
That moment is specific. An owner in your suburb types "real estate agents" and the name of the suburb. They are not browsing; they are deciding. Our campaign puts your name at the top of the paid results, often above the portals and the competing offices.
We work with agents and offices across Australia's major franchise groups and hundreds of independent agencies, one agent per suburb, so your campaign never competes with another client of ours.
How the campaigns workResults
- 55.18%Of the time our clients' ads held the number one position on Google in 2025Average across all XLR8 Media client campaigns, calendar year 2025
- 7.5%Average click-through rate across our client campaignsAbout 20% above the Google search ads average of 6.6%
- 1Agent per suburb
- 2020Running Google Ads for real estate agents sinceFounded in Sydney, real estate only
What we do
Three services, one job: more listings
A campaign built for the searches vendors make, a suburb that is yours alone, and the optimisation and reporting that keep your ads showing for the right searches.
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Google Ads for Real Estate Agents Search campaigns that aim to put your ad at the top of Google at the moment a vendor in your suburb searches for an agent. Learn more
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Suburb Exclusivity One agent per suburb. When you hold a suburb with XLR8 Media, no other agent can run our campaigns there. Learn more
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Optimisation and Reporting Continuous optimisation against real search data, and plain-English reports on impressions, clicks, CTR, position on the page and calls. Learn more
How it works
How it works
From your first message to your first report, in four steps.
- 1
Tell us your suburb
Send the suburb or suburbs you sell in. We check whether they are held by an existing client and come back to you with availability, the Google search volume for your area and the pricing for a campaign there.
- 2
We build the campaign
Keyword set, ad copy and call tracking from the ad's call button: everything is built around the searches vendors in your suburb actually make, by a Google Partner that only does real estate.
- 3
Your ads go live on the first page
Your ad is guaranteed to appear on the first page of Google whenever one of your keywords triggers it, for the whole campaign term (terms apply).
- 4
We optimise and report
Ads are written from our proven, high-performing real estate ad copy, and bids are refined keyword by keyword from live search data. You receive plain-English reports on key performance metrics.
Suburb exclusivity
One agent per suburb. We never compete against our own clients.
Google Ads is an auction. An agency that runs campaigns for two agents in the same suburb has to split the top spot and the enquiries between them. We do not do it.
Each client holds an Exclusive Position: the suburbs and keywords allocated to them, which no other XLR8 Media client can buy while the campaign is active. Renewal is never automatic, and a suburb cannot be parked to keep a competitor out: the agent who is advertising is the agent who holds it.
- One agent per suburb, written into your Product Details
- Availability, search volume and pricing before you sign
- Neighbouring suburbs can be added while they are open
- Applies in every capital city and regional town in Australia

Trusted across the industry
Trusted by agents across Australia's major franchise groups
We have worked with agents and offices from these franchise groups, and with hundreds of independent agencies, in every state.
Google Partner
A Google Partner, built for real estate
XLR8 Media is a Google Partner, which means our team holds current Google Ads certifications and we meet Google's Partner requirements for spend and performance. You get certified specialists who only work in real estate.
What Google Partner means for your campaignGoogle reviews
What agents say about working with us
5.0 from 82 Google reviews
Reviews as published on Google by the agents we work with.
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G Wang 3 weeks ago
View on GoogleJordan and his team did good work with no fuss. He listens to my needs and come back with solutions, ready to change and continue to improve the click rate etc. I would like to continue to use his service and look forward to seeing the campaign growing well. Highly recommend Jordan and his team!
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Gianni Cognetti 5 months ago
View on GoogleJordan and the team have been great to work with from the beginning. Communication has been excellent, and our team receives regular updates whenever someone clicks through to our website. Looking forward to seeing the campaign continue to grow. Highly recommend!
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Adam Dineley 10 months ago
View on GoogleXLR8 media have been great! My business has improved a lot in the last 6 months and my online presence too. They always keep you updated on how everything is going and always happy to adjust anything you would like differently. I will be using for the forcible future!
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Carol Copley a year ago
Read the full reviewThe statistics for our Company, The Vines Real Estate were very informative and we believe well worth our investment.
Top choice for anyone seeking digital marketing/google ad needs. First year our click through rate was well above the standard compared to the industry real estate average.
A great Company to… -
Jesse Smith a year ago
View on GoogleJordan and the team at XLR8 Media have been great to work with! The ads campaign produced high quality leads that have converted over the last 12 months, in addition to boosting my brand exposure in the market. I can highly recommend XLR8 Media to any real estate agents considering their services.
Worked with us? Leave us a Google review. Reviews are shown as published on Google and refreshed automatically.
Insights
Insights for real estate agents
Plain-English notes on what Google Ads costs, how exclusivity works and how to read the numbers.
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How much Google Ads costs a real estate agent in Australia (2026) Google Ads has no list price. How a campaign for an Australian agent is priced, what makes one suburb cost more than another, and the questions to ask any agency before you sign.
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Your franchise head office may be bidding on your suburb Many franchise networks run their own search ads for the brand. Here is what that means in the Google auction, and how an individual agent advertises alongside the brand rather than against it.
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How to read a Google Ads report: impressions, clicks, CTR, position and calls Impressions, clicks, click-through rate, calls and the number one position: what each number in your report means, what Google counts behind it, and the questions worth asking.






















