The Sydney CBD skyline at dusk seen across the harbour, office towers and Sydney Tower lit against a purple and orange sky

Google Ads for real estate agents, Australia-wide

Google Ads for real estate agents. One agent per suburb.

When a vendor in your suburb searches Google for an agent, your ad can appear at the top of the results, linking straight to your profile. XLR8 Media builds and runs the campaign, holds the suburb for you alone, and reports the results in plain English.

  • In 2025 our ads held the number one position on Google 55.18% of the time, averaged across all campaigns
  • First-page guarantee for the campaign term
  • Google Partner, founded in Sydney in 2020, real estate only

Managed from Castlereagh Street, Sydney, for agents in every state

A real estate agent in a navy suit takes a phone call while holding a clipboard in the kitchen of a listed home

Built for real estate

Built for real estate. Obsessed with results.

XLR8 Media is a Sydney-based Google Ads agency that works only with real estate agents and agencies. We generate high-intent vendor leads through targeted search campaigns that aim to put your ad at the top of Google at the moment someone is searching for an agent to sell their home.

That moment is specific. An owner in your suburb types "real estate agents" and the name of the suburb. They are not browsing; they are deciding. Our campaign puts your name at the top of the paid results, often above the portals and the competing offices.

We work with agents and offices across Australia's major franchise groups and hundreds of independent agencies, one agent per suburb, so your campaign never competes with another client of ours.

How the campaigns work

Results

  • 55.18%Of the time our clients' ads held the number one position on Google in 2025Average across all XLR8 Media client campaigns, calendar year 2025
  • 7.5%Average click-through rate across our client campaignsAbout 20% above the Google search ads average of 6.6%
  • 1Agent per suburb
  • 2020Running Google Ads for real estate agents sinceFounded in Sydney, real estate only

How it works

How it works

From your first message to your first report, in four steps.

  1. 1

    Tell us your suburb

    Send the suburb or suburbs you sell in. We check whether they are held by an existing client and come back to you with availability, the Google search volume for your area and the pricing for a campaign there.

  2. 2

    We build the campaign

    Keyword set, ad copy and call tracking from the ad's call button: everything is built around the searches vendors in your suburb actually make, by a Google Partner that only does real estate.

  3. 3

    Your ads go live on the first page

    Your ad is guaranteed to appear on the first page of Google whenever one of your keywords triggers it, for the whole campaign term (terms apply).

  4. 4

    We optimise and report

    Ads are written from our proven, high-performing real estate ad copy, and bids are refined keyword by keyword from live search data. You receive plain-English reports on key performance metrics.

Suburb exclusivity

One agent per suburb. We never compete against our own clients.

Google Ads is an auction. An agency that runs campaigns for two agents in the same suburb has to split the top spot and the enquiries between them. We do not do it.

Each client holds an Exclusive Position: the suburbs and keywords allocated to them, which no other XLR8 Media client can buy while the campaign is active. Renewal is never automatic, and a suburb cannot be parked to keep a competitor out: the agent who is advertising is the agent who holds it.

  • One agent per suburb, written into your Product Details
  • Availability, search volume and pricing before you sign
  • Neighbouring suburbs can be added while they are open
  • Applies in every capital city and regional town in Australia
Check if your suburb is available
Drone view straight down over an Australian suburb: tiled roofs, backyards, solar panels and tree-lined streets

Trusted across the industry

Trusted by agents across Australia's major franchise groups

We have worked with agents and offices from these franchise groups, and with hundreds of independent agencies, in every state.

  • Ray White
  • McGrath
  • LJ Hooker
  • Harcourts
  • Belle Property
  • Professionals
  • The Agency
  • Raine & Horne
  • First National
  • RE/MAX
  • Stone Real Estate
  • Elders
  • Century 21
  • PRD
  • One Agency
  • Buxton
  • Realmark
  • NGU Real Estate
Google Partner badge

Google Partner

A Google Partner, built for real estate

XLR8 Media is a Google Partner, which means our team holds current Google Ads certifications and we meet Google's Partner requirements for spend and performance. You get certified specialists who only work in real estate.

What Google Partner means for your campaign

Google reviews

What agents say about working with us

5.0 from 82 Google reviews

Reviews as published on Google by the agents we work with.

  • G Wang 3 weeks ago

    Jordan and his team did good work with no fuss. He listens to my needs and come back with solutions, ready to change and continue to improve the click rate etc. I would like to continue to use his service and look forward to seeing the campaign growing well. Highly recommend Jordan and his team!

    View on Google
  • Gianni Cognetti 5 months ago

    Jordan and the team have been great to work with from the beginning. Communication has been excellent, and our team receives regular updates whenever someone clicks through to our website. Looking forward to seeing the campaign continue to grow. Highly recommend!

    View on Google
  • Adam Dineley 10 months ago

    XLR8 media have been great! My business has improved a lot in the last 6 months and my online presence too. They always keep you updated on how everything is going and always happy to adjust anything you would like differently. I will be using for the forcible future!

    View on Google
  • Carol Copley a year ago

    The statistics for our Company, The Vines Real Estate were very informative and we believe well worth our investment.
    Top choice for anyone seeking digital marketing/google ad needs. First year our click through rate was well above the standard compared to the industry real estate average.
    A great Company to…

    Read the full review
  • Jesse Smith a year ago

    Jordan and the team at XLR8 Media have been great to work with! The ads campaign produced high quality leads that have converted over the last 12 months, in addition to boosting my brand exposure in the market. I can highly recommend XLR8 Media to any real estate agents considering their services.

    View on Google
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One agent per suburb

Is your suburb still available?

One agent per suburb. Tell us where you sell and we will come back to you with availability, search volume and pricing. If it is taken, we will tell you which neighbouring suburbs are open.