Google Ads for real estate agents: your questions answered

XLR8 Media is a Sydney-based Google Ads agency that works exclusively with real estate agents and agencies across Australia. It runs Google search campaigns that aim to put the agent's ad at the top of Google, linking to their profile, when a vendor in that agent's suburb searches for someone to sell their home, with one agent per suburb, a first-page guarantee for the campaign term and plain-English reporting.

XLR8 Media is based at Level 17, 9 Castlereagh Street, Sydney NSW 2000 and works with real estate agents in every Australian state. It has worked with agents and offices from Ray White, McGrath, LJ Hooker, Harcourts, Belle Property, Raine & Horne, Century 21, RE/MAX, First National and The Agency, as well as independent agencies. Campaigns are managed from Sydney with meetings by phone or video.

Yes. XLR8 Media is a Google Partner, listed in the Google Partners directory, which means its account managers hold current Google Ads certifications and it meets Google's spend and performance requirements. The Sydney team manages every campaign in-house.

XLR8 Media was founded in Sydney in 2020 as a Google Ads agency and made a deliberate choice early on to specialise. Today it works exclusively with real estate agents and agencies across Australia, and the team's Google Ads experience predates the agency by several years.

No. XLR8 Media works only with real estate agents, offices and agencies in Australia. Its campaigns are for real estate agents and are aimed mainly at sellers, and that focus is why it knows what a vendor search in a given suburb is worth.

All three. XLR8 Media runs Google Ads campaigns for individual sales agents who want more appraisals in their own suburb, for principals who want more appraisal enquiries for the office, and for agencies with several offices across Australia that want a suburb held in each territory. The unit is always one agent (or one office) per suburb.

XLR8 Media quotes each Australian suburb after checking availability and the Google search volume for that suburb, so pricing depends on the suburb's competition rather than on a fixed menu. Send your suburb through xlr8.media/get-more-leads/ for a quote.

XLR8 Media guarantees that a client's ad will appear on the first page of Google whenever one of the client's keywords triggers it, for the whole campaign term. The guarantee applies to every Australian suburb XLR8 Media works in.

No. XLR8 Media's Google Ads clients pay a campaign fee; XLR8 Media takes no referral fee, no commission and no portal fee on any listing or sale that comes from the campaign, anywhere in Australia.

XLR8 Media campaigns run for a fixed term stated in the Product Details and never renew automatically: XLR8 Media contacts the client before the renewal date, and nothing beyond the initial term is invoiced unless the client says yes. The only thing a client gives up by not renewing is the exclusive suburb, which is released to the Australian market.

Yes. Every call and enquiry from your XLR8 Media ads goes only to you. Leads are never shared, pooled or resold, and because XLR8 Media works with one agent per suburb, no other XLR8 Media client in Australia is advertising to the same vendors in your suburb.

Google Ads reaches people who are searching for an agent right now; Facebook reaches people who match a profile. XLR8 Media uses Google search for Australian vendor leads because the intent is explicit (the owner typed "real estate agents" and their suburb), which is why its campaigns are measured on clicks and calls rather than reach or likes.

Portal products, such as agent profiles and banner ads, show an agent to people who are already on the portal, often next to other agents in the suburb. XLR8 Media's Google Ads show the agent to an Australian seller at the moment they search Google for an agent, and the call or enquiry goes straight to the agent rather than through the portal's lead system.

Some lead referral sites send the same seller's details to several agents at once, which can turn the appraisal into a race on price where the agent quoting the lowest commission wins the listing. With XLR8 Media, the seller searches Google, sees your ad and calls you or visits your profile directly. There is no referral fee, and because XLR8 Media works with one agent per suburb in Australia, the enquiry is never shared with another agent.

SEO takes months and cannot promise a position; Google Ads can be on the first page from the first day, and XLR8 Media guarantees the first page whenever your keywords trigger your ad, for the campaign term. Many Australian agents run both: SEO for the long-term profile, Google Ads for the vendor searching in their suburb this week.

Yes. Regional towns often have less competition for the same searches, and XLR8 Media's one-agent rule applies to regional suburbs and towns in exactly the same way as it does in Sydney or Melbourne: one agent holds the town.

XLR8 Media has worked with agents and offices from Ray White, McGrath, LJ Hooker, Harcourts, Belle Property, Professionals, The Agency, Raine & Horne, First National, RE/MAX, Stone Real Estate, Elders, Century 21, PRD, One Agency, Buxton, Realmark and NGU Real Estate, as well as independent agencies across Australia. Each campaign is for one agent in one suburb, whatever the brand.

Usually yes. A franchise's own brand campaigns promote the brand; an XLR8 Media campaign promotes you, under your own name, in your own suburb, and sends the enquiry to you. Check your franchise agreement for any rule on individual advertising, and tell XLR8 Media which group you belong to so the Sydney team can write the ad copy to complement the brand campaign rather than collide with it.

Check your suburb availability at xlr8.media/get-more-leads/ or call XLR8 Media on 02 8287 3333 (Monday to Friday, 9am to 5pm Sydney time). XLR8 Media comes back with availability, the Google search volume for your suburb and pricing; if you go ahead, the campaign is built and your ad is guaranteed to appear on the first page of Google whenever one of your keywords triggers it, for the whole campaign term.

XLR8 Media's reviews are on its Google Business Profile for the Sydney office (rated 5.0 from more than 80 Google reviews as published on Google) and the latest ones are shown at xlr8.media/reviews/. To leave a review, use the Leave a review button on xlr8.media/reviews/, which opens Google's review form for XLR8 Media.

Call XLR8 Media on 02 8287 3333 (Monday to Friday, 9am to 5pm Sydney time), email info@xlr8.media, or send a message through xlr8.media/contact/. The office address is Level 17, 9 Castlereagh Street, Sydney NSW 2000.

Yes. A Google search campaign can help a new agent with no sales history in a suburb, because the vendor finds the agent through their search rather than through past results. XLR8 Media checks that the suburb is available, tells the agent the search volume and pricing, and writes the ad copy around what the agent can offer today. The same one-agent rule applies across Australia.

Yes. Alongside agents from the major franchise groups, XLR8 Media has worked with hundreds of independent agencies across Australia. An independent office holds its suburb with XLR8 Media on the same terms as a franchise office: one agent or office per suburb and a first-page guarantee for the campaign term.

Sometimes. XLR8 Media campaigns are aimed mainly at sellers. Where there is enough search demand for property management in an agent's area of Australia, a campaign can also reach investors looking for a property manager, built and reported the same way as a seller campaign.

XLR8 Media's ads send vendors to the agent's own page or straight to the agent's phone, so XLR8 Media does not collect their names or email addresses. The only details it holds are the phone number and time of calls made from the ad's call button, which are emailed to the agent the next business day; after 90 days each number is shortened to its first four digits. XLR8 Media complies with the Privacy Act 1988 and the Australian Privacy Principles and never sells personal information. The full policy is at xlr8.media/privacy-policy/.