Drone view straight down over an Australian suburb: tiled roofs, backyards, solar panels and tree-lined streets

Melbourne, VIC

Google Ads for real estate agents in Melbourne

Suburb-exclusive Google Ads campaigns for Melbourne agents, from the bayside to the outer east and the growth corridors in the west. One agent per suburb, managed by a Google Partner that works only with real estate.

Google Ads for agents across Melbourne

Melbourne vendors search the way Sydney vendors do, suburb first. "Real estate agents Brighton" or "real estate agents Glen Waverley" is the search that tells you an owner is choosing an agent. XLR8 Media builds a campaign for one agent per suburb, aiming to put that agent's ad at the top of the page when owners in the suburb search.

Melbourne is a large and uneven market: the inner east and outer suburbs such as Frankston, Dandenong and Point Cook are different auctions. We quote every Melbourne suburb separately, based on its own search volume and competition.

Exclusivity works the same way in Melbourne as everywhere else: one agent per suburb, in writing, for the life of the campaign. Hold Richmond and no other XLR8 Media client can run our campaigns in Richmond; add Hawthorn or Box Hill while they are available. Exclusivity does not stop other agencies, portals or franchise head offices bidding in the same auction, and we never claim it does. It stops you competing with our own clients, and it lets every optimisation decision serve you alone.

We have worked with agents and offices from Buxton, Ray White, Harcourts, Belle Property and Raine & Horne, all with a presence in Melbourne, and with independent agencies across the city. Every Melbourne campaign carries the same terms: a first-page guarantee for the campaign term, no referral fee and no commission on any listing the campaign wins.

Campaigns for Melbourne agents are built and managed from our Sydney office, with meetings by phone or video and plain-English reporting: impressions, clicks, click-through rate, position on the page and calls.

Most searched suburbs in Melbourne

One agent per suburb: check whether yours is available.

FAQ

Melbourne: questions

Does XLR8 Media work with real estate agents in Melbourne?

Yes. XLR8 Media runs suburb-exclusive Google Ads campaigns for real estate agents across Melbourne, from bayside suburbs such as Brighton to the inner east, the northern suburbs and the western growth corridor around Werribee and Point Cook. Campaigns are managed from XLR8 Media's Sydney office with meetings by phone or video, and one agent holds each Melbourne suburb.

How does suburb exclusivity apply to Melbourne auctions?

Exclusivity with XLR8 Media is about who we work for, not about the auction. One XLR8 Media client holds each Melbourne suburb, so our clients never bid against each other on Google for the same vendors; other agencies, franchise campaigns and the portals can still bid, and XLR8 Media's job is to win that Google auction for the agent who holds the suburb.

Which Melbourne franchise groups has XLR8 Media worked with?

XLR8 Media has worked with agents and offices from groups with a presence in Melbourne, including Buxton, Ray White, Harcourts, Belle Property and Raine & Horne, plus independent agencies across Victoria. Each campaign is for one agent in one suburb, regardless of brand.

Australia-wide

Other cities

One agent per suburb

Is your suburb still available?

One agent per suburb. Tell us where you sell and we will come back to you with availability, search volume and pricing. If it is taken, we will tell you which neighbouring suburbs are open.