Campaigns tuned continuously, reported in plain English

Optimisation and Reporting

What optimisation actually includes

Optimisation is the work that happens after launch, and it is where most of the difference between a good campaign and an expensive one is made. For every XLR8 Media client it covers two things.

Ad copy: every ad is written from our proven, high-performing real estate ad copy and kept current as the search data comes in. Bid refinement: bids are adjusted keyword by keyword so budget goes to the searches that matter.

Why it is done against search terms, not assumptions

Google shows us the actual words people typed before they clicked. Every review of the campaign reads that search term data: keywords that are spending without results and ads whose click-through rate has slipped. Because XLR8 Media works only with real estate agents, we know what a vendor search looks like in Sydney, Perth or a regional town and what a time-waster looks like.

Google's own Quality Score, a 1 to 10 diagnostic of expected click-through rate, ad relevance and landing page experience, is a useful check on that work: higher scores mean cheaper clicks for the same position.

What we report

You receive regular plain-English reports and an end-of-campaign report, and we can run an extra progress report whenever you ask. Each report covers impressions (how often your ad showed), clicks, click-through rate, position on the page and calls from the ad. No jargon. No spin. Just data you can act on.

Position on the page matters because it is the metric behind our first-page guarantee. Google's "absolute top impression share" measures how often an ad was the very first ad on the page; across our client campaigns in 2025 that figure was 55.18 percent.

Calls from your ads

Every ad carries a call button, so a vendor on a mobile can ring you straight from the search results. Calls made from that button are tracked, and we email them to you the next business day, so you know which enquiries came from the campaign.

Held to Google's benchmarks

As a Google Partner, XLR8 Media's team holds active Google Ads certifications and XLR8 Media is measured against Google's own performance benchmarks, including a minimum optimisation score. In practice that means your campaign is reviewed by certified people and kept in the shape Google expects, on top of what you see in the report.

Optimisation and reporting are included in every XLR8 Media campaign, at no extra cost.

What is included

• Ad copy written from our proven, high-performing real estate ads
• Bid refinement keyword by keyword
• Call tracking from the call button in your ads, emailed the next business day
• Plain-English progress and end-of-campaign reports: impressions, clicks, click-through rate, position on the page, calls
• Ad position tracking behind the first-page guarantee